In smaller real estate markets, brokers and sales agents are often generalists. However, in larger cities, brokers and agents often have additional training and possibly accreditation in an area of specialization. There are a number of different ways to specialize:
- Retail space
- Industrial property
- Office space
- Real estate investments
Within each of these areas you might find further specialization:
- Specific areas of retail, i.e. shopping malls
- Investment brokers strictly specializing in real estate investment trusts (REITs)
- Specific industries such as banks, law firms, technology companies, or call centers
- Agents working with only buyers or sellers
- Agents finding property for rent or lease
For each industry type you might be able to find a broker who has training and experience in that area and can strategically scratch your business with the best real estate for you. Larger firms often have many different categories with several specialists for each category, while smaller firms might either take a generalist approach or only focus on one area of real estate.
You will first want to determine the specific needs of your business before finding a specialist who can help you meet your needs. The benefit of using a specialist is that she or he will know the ins and outs of renting a specific type of property, and will be more likely to deliver a favorable outcome for your business rental.